DS 7 Crossback

Presidential test drive

In December 2021 we were awarded with silver effie for «Presidential test drive» project in the Transportation/vehicle category. This was the only winner automotive project in the effie festival.

This project started as an automotive brand promotion and ended as one of the most discussed events in the media. Rather than advertise the brand with traditional tools we shifted to creating a new experience and event around the brand.
The campaign resumed in + 90 free publications, 4:1 earned to paid media radio and threefold rise in brand sales.